ABOUT AUEN

I first had the idea for Auen in 2017.

The name came from the element symbol for gold (Au), then I added "en" after to make it "golden" 

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I have been trying to perfect my plans and ideas for the brand and have been putting off dropping it for years. I did not want to start a brand that had no backing to it, and watch it slowly fall off.  So I kept it mostly behind closed doors. As my ideas gradually increased in quality and density I began to feel more ready to share my ideas. I now finally feel fully ready to push the brand foreword and share it with the world.

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Auen 2020

Stay Golden

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-Benny Goldberg